Interactive Story Games on iOS in Australia: Q1 2021 Insights

The first quarter of 2021 brought interesting developments in the Interactive Story Games category on the iOS platform in Australia. Data from Sensor Tower provides a clear picture of how top apps in this genre have fared in terms of downloads, revenue, and weekly active users.

Episode - Choose Your Story saw a decrease in weekly revenue, starting the quarter with around $68K and ending with approximately $31K. Downloads also declined, from 11K in the last week of December to about 5K in the last week of March. The trend for weekly active users followed suit, dropping from 24K to around 14K.

Crazy Maple Studio's Chapters: Interactive Stories had a more stable revenue trend with a slight increase, beginning at nearly $24K and peaking at around $26K by the end of March. Downloads experienced a peak in mid-January at nearly 5K but ended the quarter at roughly 1K. Weekly active users hit a high of 9K in January before settling to around 4K by the end of March.

Choices: Stories You Play by Pixelberry Studios showed a gradual decrease in revenue, starting at about $31K and dropping to $18K. The number of downloads saw a decline from 3K to around 1K, with a similar downward trend in weekly active users, from 29K to 22K.

For Tabou Stories®: Love Episodes, revenue trends began at over $10K and saw a decrease to just under $4K. The game experienced a spike in downloads in the first week of January with over 7K, ultimately decreasing to just over 1K. Weekly active users started at around 19K, peaking at 26K, and then decreased to approximately 10K.

Lastly, Love Villa: Choose Your Story from Fusebox Games saw its revenue fluctuate, starting at around $9K and reaching over $6K by quarter's end. Downloads showed a similar pattern, with an initial 3K downloads dropping to around 1K. Weekly active users began at approximately 12K and experienced a slight decrease to around 7K.

For more detailed insights and data on app performance, Sensor Tower's platform offers a comprehensive analysis of the mobile app ecosystem.